For too long, music and film creators have been forced into a system that undervalues their talent and overvalues their visibility.
Gatekeepers decide who gets funded, who gets seen and, too often, who gets to keep their creative vision intact.
The price of entry has been too high: sign away your rights and reshape your art to fit a mould.
Compromise has become an unspoken prerequisite for survival.
That can change.
Contains Entertainment is building a different kind of creative ecosystem — one designed to put power back where it belongs: in the hands of creatives.
But creative freedom isn't only about funding and ownership.
It's about the person behind the work.
We believe the next generation of creatives should enter the industry with knowledge, agency, ownership and support — not have to learn everything the hard way.
Education before exposure.
Understanding before agreement.
Ownership before exploitation.
Support before crisis.
People before profit.
And we don't believe another technology company should decide what creatives need.
Creatives should
Entertainment industries have traditionally been extremely good at developing, monetising and protecting creative assets, but considerably less focused on protecting the people who create them.
Contains Entertainment will change that by building creative careers around the wellbeing of the people behind them
We will build partnerships with qualified organisations and make independent professional support easy to find - without stigma.
Equipping creatives with essential knowledge about contracts, rights, finances, and industry dynamics before they are exposed to them — not after.
Trusted peer networks connecting emerging talent with experienced creatives who have already navigated the pressures of the industry — replacing isolation with solidarity.
Designing careers around wellbeing and longevity — encouraging creatives to retain agency over how much of themselves they give, rather than chasing maximum extraction.
Imagine a fanbase that doesn't just stream your album or watch your film — they own a piece of it. With Contains Entertainment, your most passionate supporters become true stakeholders in your creative work.
This isn't crowdfunding with perks. This is shared ownership — a model where the people who believe in you earliest are rewarded when your work succeeds. When you win, they win. That's the kind of community that lasts.
Record the album you've always envisioned — without a label telling you to chase a trend. Fund your project on your own terms and keep your masters.
Tell the story only you can tell. Raise production funding from an audience who already wants to see your vision realized — before a single frame is shot.
A model specifically designed to stop penalizing women for refusing to play by the old industry's rules. Your talent is the currency — nothing else required.
Getting started is straightforward. Contains Entertainment is designed to be accessible for independent creators at every stage.
Contains Entertainment goes beyond traditional platforms like Kickstarter.
We are not just helping creatives raise funds — we are redefining how creative projects are owned, supported, and sustained.
Crowdfunding today is static.
A project is funded, rewards are delivered, and the relationship ends.
We believe it should not stop there.
Contains Entertainment introduces a more flexible, dynamic approach to creative investment.
Instead of one-time backing, we enable an evolving ecosystem where:
This creates a system that adapts as projects grow — not one that freezes at launch.
I am the Founder and CEO of Contains Digital, a technology company building a new model for funding, ownership and opportunity — starting with Contains Entertainment, designed to change the creative industries.
After more than 20 years in education, including qualifying as a headteacher, I moved into technology with a belief that has followed me from the classroom: knowledge creates opportunity, and opportunity should not be reserved for the few.
In 2021, I entered the tech space through a community-led project on the XRP Ledger. Within days, it reached an all-time high of approximately $200 million and grew to more than 25,000 holders, showing me first-hand what can happen when technology removes traditional barriers and brings people together around a shared idea.
But technology alone isn't enough.
As an educator, I have spent decades helping young people develop the knowledge and confidence to make their own choices. As a mother of three daughters, I now look at the industries they and millions of other young people may enter and ask a bigger question:
Are we building systems that value the person as much as the product?
The creative industries have spent decades protecting the work. It's time we did more to protect the people behind it. That thinking sits at the heart of Contains Digital.
I want to bring education, ownership, transparency, community and compassion into the infrastructure itself — giving the next generation greater knowledge and agency before they are asked to make decisions that could shape their careers.
I don't believe technology should simply disrupt existing industries - I believe it should help us build better ones.
A creative career shouldn't demand your wellbeing in exchange for success.
You shouldn't have to sacrifice your rights, your independence, your financial security or yourself just to keep creating.
Contains Digital is building something different.
A place where creatives can access funding, build genuine communities and retain greater ownership and control — while putting the person behind the work at the heart of the journey.
Because a sustainable creative career should mean more than surviving it.
It should allow you to thrive in it.
We're building this with creatives, not just for them.
Join us. Share your experience. Help us create change.
Contact
WhatsApp: +44 7797777051
Email: victoria@containsdigital.com
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Contains Entertainment